What’s in a Name? 25 Years of “Indesign”

February 28, 2022 | Blog
A little over 25 years ago, teams of people were planning to launch a new company. The code name for the new company was Phoenix as the teams were working for the consumer products division of AT&T Bell Labs/Lucent and those jobs were set to move from Indianapolis to New Jersey. Employment changes were required by all. A small group of people decided to stay in Indy and form an engineering design services company. Drafts of business plans had been written, and plans were being made for staffing, facilities, IT, and finance. Now it was time to come up with a “real” name for this enterprise. A name that could be put on the self-printed business cards and brochures. As with all activities for this fledgling company, then and now, we were all asked to be creative and submit ideas for the name of the new company. How We Started I remember thinking about possible company names on my drive home that day. Within the Bell Labs community, we were referred to as the Indianapolis Laboratories or “Indy Labs”. I was thinking of possible company names that would incorporate that part of our shared past. I really liked “INgineering”, but it looked funny, and I didn’t think the engineering team would allow it. I sat at my Mac and started typing in different variations and finally hit on “IND”, the airport abbreviation for Indianapolis, and “Design”. Removing a duplicate D left INDesign. That seemed to work! I then went through all the fonts I had installed on my trusty Mac on this new combo word. I really liked the look of INDesign in a handwriting font I had recently downloaded. To me, in that font, the logo looked like something new, something just created and exciting. The logo had to be red for the same reason that Ferraris and roses are red. Red means passion and energy, and there sure was a lot of that with this group! The next evening, team members submitted their ideas for names and logos, and there were many good ones. A series of votes were taken, with INDesign emerging as the selection. The tag line “Innovative Design of Products and Systems” was added to the logo. It was a thrill to see the logo on our first building on Caito Drive and on our first website. Where We Are Now A few years after our start, a “real” professional logo was created. The spelling was changed to Indesign with the “In” remaining red, and the silly “new company” handwriting font was replaced with one better representing an established company. “Innovative Design” was replaced with “Engineering Excellence” and our logo has stayed that way ever since. Obviously, the company would have been successful no matter what name was chosen. Shakespeare addressed that point a couple of centuries ago. Now 25 years later, Indesign has clients all over the world, and the staff has more than doubled in size. Indesign is a brand that represents the integrity and efforts of all the people that have worked here, and I’m very proud to be one of them. Contact Us With over 25 years of experience, Indesign, LLC, has developed a proven product development process for a variety of markets, beginning with product concept development and ending with design for manufacturing. If you are interested in learning more about our engineering and design services, contact us today at (317) 377-5450!
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First Full Time Job at Indesign: Two Years Later

January 28, 2022 | Blog
Is there anyone in the world who has ever been able to predict where they will be in a year or two? I’m certainly not one of those people, and I am completely okay with that. From a pandemic affecting everyone on a macro-level, to the micro-scale personal growth, I know I’ve changed, and I’ve changed for the better (bonus points if you get that reference). (more…)
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Mechanical Design and Engineering Q&A

December 29, 2021 | Blog
Indesign Offers Mechanical Design and Engineering Services? Yes, you might not have realized that Indesign, LLC has a mechanical design and engineering (MDE) group. Its specialty is electro-mechanical design and engineering, since most of our business is embedded electronic design. (more…)
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Indesign, LLC Gives Back to the Community Through Meals on Wheels

November 23, 2021 | Blog
The team at Indesign, LLC has a long history of community involvement and is proud to continue serving our community. Meals on Wheels is a wonderful organization that we are privileged to work with. Through Meals on Wheels, the Indesign team volunteers to deliver meals to home bound citizens and seniors in our local community. Meals on Wheels is the only provider of medically-tailored meals to Central Indiana’s home bound citizens. (more…)
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Engineering a Halloween Costume

October 28, 2021 | Blog
Every year, Indesign, LLC has a fall festival. Traditionally, we have a company Halloween costume contest, office decoration contest, pumpkin carving contest, and trick-or-treating in the office for all family and friends. It is a lot of fun! One of my favorite parts is the giant black cat straddling the office wall. Sorry for the blower fan that ends up on your desk, Sydney. My son has always dressed up as a robot for Halloween (maybe he’ll grow up to be a nerd like me). My wife is a very creative person and makes costumes by hand with the kids, and one year I decided to help in the best way I knew how. I dusted off my old Arduino from back in the day when I wrote firmware for fun instead of for a living. I proudly used this same Arduino to demo one of my personal projects when I interviewed for a job. In this case, for Halloween, I programmed it to display a little Halloween greeting on an LCD. I also wired up some seven-segment LEDs to create a flashing message. Powered by a USB battery pack, it turned out pretty well, and he loved it! Don’t let the serious look on his face fool you. Trust me… he loved it. We made our rounds through the office, collecting way more candy than a responsible parent would allow. There are probably a hundred photos from the fall festival. Everyone always has a blast, and it’s fun to browse through photos of everyone that came and see all the kids’ costumes. After the fall festival at Indesign, we walked around the neighborhood. This is a great memory for me and my family and for the folks at Indesign. Mixing technology with Halloween is only natural for an embedded software engineer, and it made for an extra fun costume and hopefully an enjoyable blog. I’m thankful that I enjoy my job and that I was able to enhance the holiday for my son using the skills I use every day at Indesign. I hope it showed him and the other kids that engineering is fun and creative! Contact Us At Indesign, LLC, our team has the expertise, experience, and passion for engineering and design services. We have helped a variety of markets design and develop embedded electronic products for over 20 years. Our product development process ensures that we deliver high-quality projects on schedule and on budget. If you are interested in learning more about our engineering & design services, contact us today at (317) 377-5450!
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Internships at Indesign, LLC

September 30, 2021 | Blog
Indesign,LLC's core asset is our people. We are not a company that makes and sells our own product or provides some niche service. We’re a group of individuals who work together as a close-knit team to bring our clients’ ideas to life. Indesign’s building, labs, and equipment are all important tools of the trade, but it’s the people who are the heart of our company. We believe this is one of the reasons we were voted as Indiana's Top Workplaces for the 11th consecutive year. It's the people of a company who create its culture. Culture can make a place special; it can create an environment that you want to go to and be around every day. Or it can make a place horrible. At Indesign, we’re very proud to have a culture of teamwork, integrity, respect, and excellence. We know that to maintain and grow that type of environment, we’ve got to continuously seek out people who thrive on variety and new ideas. That’s what makes our internship program so important. (more…)
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What’s The “Matter”?

August 26, 2021 | Blog
Well, Indesign, LLC will tell you what’s the “Matter”. But first, let us ask a question. Have you felt the pain of trying to get your smart home devices from different manufacturers to play nice with each other? We sure have! (more…)
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Successful Product Development During the Global Chip Shortage

July 23, 2021 | Blog
Almost everyone has heard about the parts shortage that is currently affecting the global supply chain for semiconductors. In the past, news of a microchip shortage wouldn’t make much of a splash on national news, but the current situation is unprecedented. The lead time on some parts is more than a year (and even longer in some cases). Distributors and contract manufacturers are scrambling to get customers the parts that they need, but sometimes they simply are not available and an alternative solution is the only path forward. At Indesign, LLC, we’ve adapted quickly to ensure that our clients’ product designs can move to full production despite the parts shortage. (more…)
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Indiana’s Top Workplaces 2021

June 7, 2021 | Awards
Indesign, LLC has been named to the list of Top Workplaces in 2021 by The Indianapolis Star, for the 11th consecutive year. The list is based entirely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization. These include alignment, execution, and connection, just to name a few. Owned by employees since its founding in 1996, Indesign has made collaboration and teamwork a central part of the culture that stands out year after year. Indesign is able to deliver solutions to complex problems because of the team – employees thrive in an atmosphere where they can collaborate to find the best solutions and learn from the deep experience of their colleagues. "It is an honor to be recognized again this year as one of Indiana's Top Workplaces," said Jerry Gotway, President. "It means even more in the light of a season that has required great adaptability and perseverance. Our team has done an incredible job rising to every challenge while remaining committed to excellence and safety." About Indesign, LLC Indesign, LLC is a multi-discipline engineering design firm that provides full turnkey electronic product development to allow clients to get their new product ideas into the market quickly. Indesign offers complete product development capabilities, starting with a product concept and finishing with a ready-to-manufacture design. Indesign has an ISO-certified product development process and a proven track record for on-time, on-budget, high-quality product realization. To learn more about us and our services, contact us at (317) 377-5450 today!
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The Benefits of Electron to Indesign, LLC

May 26, 2021 | Blog
Although every client is unique at Indesign, LLC, a lot of our processes carry over from project to project. As a company of engineers, whenever we find ourselves doing the same thing more than once, we’re primed to search for how we can improve or automate that task. While, of course, the technical underpinnings for automation have existed nearly as long as computers themselves, we are always looking for ways and processes to do things better. This is where the Electron framework comes in. (more…)
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