Indesign featured in R&D Magazine

October 31, 2009 | News
Indesign, LLC, a nationally recognized engineering design firm specializing in electronic product development was featured in the October 2009 issue of R&D magazine. The content below was taken from the article: "Understanding Contract Labs", By Lindsay Hock, Managing Editor Inside Electronic/Software Development Labs Like materials testing labs, Indesign LLC, Indianapolis, IN, an electronics development and engineering services lab, is no stranger to following strict standards and requirements. Indesign LLC is an "ISO 9001 certified development house. We have detailed design and development processes for each of our design disciplines," says Jerry Gotway, president and CEO of Indesign LLC. The services Indesign offers range from full product development design, product design engineering, creating prototypes, test engineering services, and more. Indesign can help any company with any of their electronic and software development needs. Gotway says, "Where we come into the development process varies. We prefer to be involved in the very front end of product development. Many clients that we serve have already done all the product concept work and have developed a detailed set of requirements or specs." With the requirements and specs already laid out, Indesign will do the detailed design work following the specs. From medical devices, to mechanical products, to electrical products, all testing gets back to the set of requirements the company provides. With the typical development process starting at requirements, then heading into architecture, then schematics, the PCB layout stage, procuring parts and building PCB assemblies, testing the design, and then releasing their prototype to the factory, Indesign has the proper equipment to aid in the development. Indesign has equipment that ranges from digital scopes and spectrum analyzers to environmental chambers for temperature and humidity testing. Gotway says, "As we go through the design process, and we start building prototypes, we perform validation testing to verify that the prototypes have met all the requirements the company has stipulated." The testing equipment allows Indesign to meet those requirements and verify the methods used are within the standards. Because Indesign's focus is helping companies design and develop electrical, mechanical, and software products, a challenge they sometimes face, according to Gotway, is "that Indesign is designing or developing something that does not exist previously." And, since they are creating a new product, there is always uncertainty of how each component will come together. "One of the challenges is being able to deal with the unexpected when creating something new," says Gotway. Despite any unexpected event, the lab must stick to a tight schedule and stay on it. According to Gotway, "we must be able to quickly address any issue that comes up." Gotway has observed many trends within the electronics development. "Over the past several years a larger percentage of our new product designs have evolved from wired to wireless designs," he says. Because users no longer want to be "tethered with a wire" when using their electronic products, Indesign has used many standard wireless protocols in their product designs. Within software, Gotway has seen a lot of Linux being used for embedded software designs. Also within electronics, he has seen new developments in battery technology and a trend to go low power. "Most portable products are often limited based on the available battery life. This has created new developments in battery technology, as well as low power circuit components and circuit design," says Gotway. To read the entire article click on this link: Understanding Contract Labs
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Product development firm, Indesign, LLC, announces focus on embedded Linux capability

September 1, 2009 | News
Indesign, LLC, a nationally recognized engineering design firm specializing in electronic product development, has announced an enhanced focus on embedded Linux development. Indesign has recently added several software engineers with strong embedded Linux backgrounds to augment its existing Linux design capabilities. These staff additions will allow Indesign to develop more products utilizing multimedia, satellite, VoIP, and wireless technologies with Linux based operating systems. Indesign has specialists who can create custom Linux drivers and low-level board support packages. Engineers are available to architect and implement a range of interfaces from headless to high-end graphical displays. Indesign maintains relationships with many major semiconductor companies, and can leverage these relationships to ensure product success. Indesign's expertise and knowledge in designing Linux compatible hardware, building prototypes, utilizing existing open source software, and creating custom Linux applications allows companies to bring their products to market quickly, on-budget, and on-schedule. Indesign, dedicated to and the continued success of its clients, offers state of the art design and development through innovative concepts and design of comprehensive engineering design services for embedded electronic products and systems. These services include electrical circuit design, RF, software/firmware design, mechanical design, testing/validation services, project management and a host of other services dedicated to the development of electronic products and solutions.
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SGS certifies Indesign, LLC for compliance with ISO 9001:2008

July 1, 2009 | News
Indesign, LLC, an electronic product design engineering services company located in Indianapolis, recently received certification for compliance of its Quality Management System with the updated ISO 9001:2008 standard. Compliance was established through a successful certification audit carried out by SGS. Indesign has been certified to earlier versions of the ISO 9001 standard since 1999. Indesign's Quality Management System was established to focus on client requirements for design documentation and product prototypes, as well as to support clients' internal quality management processes for product design and development. "Indesign is very pleased to obtain certification to the latest ISO 9001 standard", says Indesign CEO and President Jerry Gotway. "This ISO certification is a reflection of our company's strong commitment to quality, process improvement, and client satisfaction." About SGS SGS is the world's leading inspection, verification, testing and certification company. SGS is recognised as the global benchmark for quality and integrity. With more than 55,000 employees, SGS operates a network of over 1,000 offices and laboratories around the world.
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Indesign Designated as an Elite Design House for Texas Instruments

February 2, 2009 | News
Indianapolis-based engineering firm, Indesign, LLC, was recently designated as an Elite Design House within the Texas Instruments Developer and Design House Network. This network is an elite group of highly skilled companies that offer system-level design and product design services. For more information go to the link below:
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Indesign develops ECCO™ for IDC Design Corporation – a 2009 International Consumer Electronics Show (CES) Innovations Award Winner

January 2, 2009 | News
Indianapolis-based engineering firm, Indesign, LLC, was the electronic design and development firm for personal GPS device ECCOTM for IDC Design Corporation - CES Innovations award winner - 2009. To find out more about the winning design for ECCO™ visit the websites below: CES - CES - PC Magazine -,2817,2338868,00.asp IDC Website - To register for the International Consumer Electronics Show (CES) 2009, visit
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Atmel’s AT91SAM9260 Processor drives Indesign’s Computer-On-Module Reference Platform

October 8, 2008 | News
Atmel® Corporation (Nasdaq: ATML) and electronic engineering design services firm, Indesign, LLC, announced today the availability of a Computer-On-Module (COM) reference platform for use in products designed by Indesign engineers for their clients. The COM platform is based on the Atmel AT91SAM9260 processor that runs the ARM926EJ-S core at 200MHz. It will enable Indesign engineers to implement designs for their customers more quickly and at lower development costs. Targeted applications include electronic products with no user interface requiring significant processing capability and supporting a variety of interface peripherals including Ethernet, USB, I2S audio and USARTs. These applications take advantage of the high internal data bandwidth that is one of the distinguishing features of the AT91SAM9260, enabling it to simultaneously process and transmit/receive large quantities of data. The COM reference platform, in a mini-PCI physical form factor, contains 3.3V and 1.8V power supplies for the processor and memories. With the addition of a 1.0V power supply, the board also supports the 400MHz Atmel AT91SAM9G20 for double processing power. The use of 3.3V on the IO pins is ideally suited for industrial type markets where the majority of devices still operate at 3V or higher. The memory interface can be supplied with lower voltages down to 1.8V to enable use of lower cost and lower power memories more widely available. Indesign has adapted the Windows Embedded CE 6.0 board support package with the technical support of Adeneo for the COM with plans to support embedded Linux . Indesign also offers consultancy services for ARM -based designs. Memories and Peripherals. The COM reference platform includes on-board memory of 64MB mobile SDRAM, up to 128MB NAND Flash, and up to 8MB DataFlash for bootloader and program storage, and has the option of booting from DataFlash or NAND Flash. In addition, the reference platform includes the following on-board peripherals: 10/100Mb Ethernet MAC with MII or RMII interface, 4 UART ports (1 full feature, 3 four-wire, IrDA), 2 two-wire UARTs, 2 SPI ports each with 4 chip selects, I2S audio, 2 USB 2.0 Full Speed Host ports, 1 USB 2.0 device port, four 10-bit A/D inputs with on board 3.0V reference, 1 SD card interface, 1 Two-wire (I2C) interface, watch dog timer, a real time counter, and up to 77 general purpose I/Os. About Atmel Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.
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Indesign Featured in Chamber of Commerce Spotlight for Wellness Program

August 18, 2008 | News
This article was excerpted from the local Chamber of Commerce. Anne Walz, Human Resource Associate with Indesign didn't realize how easy it would be to launch a corporate wellness program until it began nearly 4 weeks ago. She was pleased to see that of their 60 employees, 85% of the company signed up to participate. Their success could be because their particular program sounds remarkably easy to implement and not intimidating. Indesign calls the first program challenge "Summer Strides," and the goal is for employees to monitor their steps each day toward a weekly goal. Participants were randomly divided into teams and scores are kept by determining a team average per day. "We've actually had a team do 15,000 steps in a day," Anne said. (The program has shown that there are some very competitive people working at the company.) To begin, Indesign purchased pedometers for participants, not an easy task since most stores don't carry the large number of pedometers needed for all of the employees who signed up. Employees were given an activity conversion chart so they can convert other activity into steps. "Spinning (indoor cycling) is approximately 250 steps per minute for a man," said John Sawyer, program participant and software engineer with the company. "For a 45 minute class, that's a lot of steps," he added. Each challenge is 4 1/2 weeks in length, and the company is nearly finished with their first challenge. Once it's over, Anne will re-team all participants, placing the highest achievers in different teams to make things more fair. As each challenge is finished, new and more aggressive goals are set for the participants. The program works because it encourages camaraderie among the employees and encourages them to get moving more. "We've got employees actually going out in groups over their lunch hour and walking around the Loop," said Kathy Rima, Executive Vice President. Kathy also said that they did the program to ultimately reduce health care costs, as companies who implement wellness programs over a period of time are considered to be more "well" by insurance companies. Before getting started, Anne surveyed the employees to learn what was most important to them. What they learned was telling of the age of their group, which is largely in their 40's and 50's. Only twenty percent of employees fall in their 20's. Employees cited as their top five interests: learning small steps for increased fitness, men's health issues, heart disease prevention, vitamin facts and information, and tips for increasing physical activity. Indesign is a fit company in the business sense as well. The company develops all kinds of electrical products for companies such as Roche, Thompson, and Microsoft. And, they stay busy doing it, working on 60 - 70 projects per year. Thirty-four people who came from Bell Labs formed Indesign in late '96 and opened their doors in February '97. The company was located at Patriot's Place on Caito Drive until their move into their new building in the fall of 2001. Based on Indesign's proven track record over the past four years, they anticipate a 10% growth in personnel each year. "What we do is fun for engineers," Kathy said. They hire software, electrical, mechanical and test engineers and recruit heavily at Purdue and Rose Hulman. "Recruiting is easy because once engineering students see what we develop, they get excited about working with us because what we do is exactly what engineers like to do."
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Indianapolis-based design engineering firm, Indesign, LLC, achieves growth of more than 15% through mid-year 2008

June 15, 2008 | News
Indianapolis-based design engineering firm, Indesign, LLC, achieves growth of more than 15% through mid-year 2008. Indesign, LLC is one of the premier embedded software design and development engineering firms in the country that develops high-tech electronic products for a broad customer base. Indesign, with a history and ongoing commitment to continue to offer the best service to their customers, recently added several new positions in the various disciplines within the company. Increasing staff by 9 fulltime employees in electrical engineering, software/firmware design, testing/validation services, and project management brings the total number of fulltime staff to 59. As a member owned LLC, Indesign also just added 7 new members to the company. This increase in staff is over 15% growth for the company during this period. Indesign, dedicated to its continued success and success of their customers, offers state of the art design and development through innovative concepts and design of comprehensive engineering design services for embedded electronic products and systems. These services include electrical circuit design, RF, software/firmware design, mechanical design, testing/validation services, project management and a host of other services dedicated to the development of electronic products and solutions.
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Indesign, LLC, recently announced the acquisition of PCB Assembly Equipment increasing rapid prototyping capabilities on site

January 10, 2008 | News
Indianapolis based firm, Indesign, LLC announces the recent purchase of new PCB Assembly Equipment to assist in rapid prototyping capabilities on site. Indesign, LLC is an engineering design services company that develops high-tech electronic products for a broadcustomer base. Indesign, with a commitment to offering the best quality and service to their customers, purchased new PCB Assembly Equipment manufactured by Essemtec to assist in their prototyping assembly area. The equipment will benefit their clients with rapid product development, faster turn around and quicker prototyping. The equipment is located at their facility in the assembly area of the building. With this additional equipment - Automated parts placement machine and Reflow solder oven - in-house prototyping capabilities now include BGAs, leadless parts, small components like 0201 and .5 mm Pitch, RoHS or non-RoHS, and top side and bottom side reflow. This commitment to offering the best service to their customers will reduce product offerings time-to-market for customers. Indesign is dedicated to its continued success by offering state of the art design and development to their customers through innovative concepts and design of comprehensive engineering design services for embedded electronic products and systems. These services include electrical circuit design, RF, software/firmware design, mechanical design, testing/validation services, project management and a host of other services dedicated to the development of electronic products and solutions.
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Engineers designed firm after losing corporate jobs Ownership stake gave workers even more motivation to succeed

December 15, 2007 | News
This article was excerpted from the Indianapolis Business Journal. Eleven years ago, AT&T/Lucent Bell Laboratories announced it was closing its wired consumer product design division in Indianapolis and consolidating operations in New Jersey. That left about 90 employees here with a choice: Move or find another job. Most went or joined other companies. But 34 decided to stick together and start their own business here-Indesign LLC. Today, the high-tech electronic design and development company near Fort Benjamin Harrison is a $6 million-a-year business with 53 employees and clients that span the country. "None of us had any experience starting a business," CEO Jerry Gotway said. "But we believed we could do it. That's what made it possible." Indesign helps other businesses create products-everything from Internet telephones to medical devices. Some clients come in with high-level concepts, as San Antonio-based LIFETECHniques did with the "smart" pillbox that connects to the Internet so doctors can monitor whether a patient is taking his medicine. Indesign did all the design, from the circuit board to the plastic parts, Gotway said. Other companies bring detailed specifications and have Indesign work with their in-house engineers. Indesign worked with Microsoft, for example, to develop RoundTable, a videoconferencing phone with a built-in 360-degree camera. The Indianapolis firm did some of the electrical and software design, and also helped get the manufacturing process started. Working with an Illinois company called Lares Technology, Indesign created a printed circuit board for Lares' electronic home-detention monitor. "We couldn't be more pleased with the work they did," Lares President Kevin Hartman said. "They had some innovative ideas that complemented what we had done and worked with us very well." Gotway said getting to this point in Indesign's history required driven, devoted employees who checked their egos and opened their wallets. To finance the startup, the 34 founders kicked in $4,000 to $25,000 each and became part owners. Even today, new employees are given the opportunity to buy a share of the company's future profits. Most do. "I think that's a lot of what's fueled their success," said Tom Stahl, who worked at Lucent Bell Labs with Indesign's founders and now is an electrical engineer for Thomson Inc. in Carmel. "People were looking at it like, 'I'm a part owner and I'm going to make this succeed.' I think it's impressive what they've done." Early on, Indesign's employees also learned to diversify. While everyone had experience developing consumer telephones as well as answering, security and video systems, "that amount of expertise wasn't broad enough to make us the kind of company we wanted to be," Gotway said. They set a goal to broaden into the medical, military and wireless fields. Gotway recommends diversifying as a matter of course for small businesses. With clients in several sectors, there's less risk they'll suffer downturns at the same time. Indesign typically finds its clients through Web-based marketing and wordof-mouth referrals. Referrals go a long way in an industry where employees tend to jump from company to company. Not at Indesign, though. Eleven years in, 22 of the 34 founders are still there, solidifying the company's foundation. "My advice to other entrepreneurs," Gotway said, "is to pull together a team of really good people. If you have people with good skills, passion for the business and a lot of energy, then you can accomplish what you set out to do. That's what made us successful."
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