What’s in a Name? 25 Years of “Indesign”

February 28, 2022 | Blog
A little over 25 years ago, teams of people were planning to launch a new company. The code name for the new company was Phoenix as the teams were working for the consumer products division of AT&T Bell Labs/Lucent and those jobs were set to move from Indianapolis to New Jersey. Employment changes were required by all. A small group of people decided to stay in Indy and form an engineering design services company. Drafts of business plans had been written, and plans were being made for staffing, facilities, IT, and finance. Now it was time to come up with a “real” name for this enterprise. A name that could be put on the self-printed business cards and brochures. As with all activities for this fledgling company, then and now, we were all asked to be creative and submit ideas for the name of the new company. How We Started I remember thinking about possible company names on my drive home that day. Within the Bell Labs community, we were referred to as the Indianapolis Laboratories or “Indy Labs”. I was thinking of possible company names that would incorporate that part of our shared past. I really liked “INgineering”, but it looked funny, and I didn’t think the engineering team would allow it. I sat at my Mac and started typing in different variations and finally hit on “IND”, the airport abbreviation for Indianapolis, and “Design”. Removing a duplicate D left INDesign. That seemed to work! I then went through all the fonts I had installed on my trusty Mac on this new combo word. I really liked the look of INDesign in a handwriting font I had recently downloaded. To me, in that font, the logo looked like something new, something just created and exciting. The logo had to be red for the same reason that Ferraris and roses are red. Red means passion and energy, and there sure was a lot of that with this group! The next evening, team members submitted their ideas for names and logos, and there were many good ones. A series of votes were taken, with INDesign emerging as the selection. The tag line “Innovative Design of Products and Systems” was added to the logo. It was a thrill to see the logo on our first building on Caito Drive and on our first website. Where We Are Now A few years after our start, a “real” professional logo was created. The spelling was changed to Indesign with the “In” remaining red, and the silly “new company” handwriting font was replaced with one better representing an established company. “Innovative Design” was replaced with “Engineering Excellence” and our logo has stayed that way ever since. Obviously, the company would have been successful no matter what name was chosen. Shakespeare addressed that point a couple of centuries ago. Now 25 years later, Indesign has clients all over the world, and the staff has more than doubled in size. Indesign is a brand that represents the integrity and efforts of all the people that have worked here, and I’m very proud to be one of them. Contact Us With over 25 years of experience, Indesign, LLC, has developed a proven product development process for a variety of markets, beginning with product concept development and ending with design for manufacturing. If you are interested in learning more about our engineering and design services, contact us today at (317) 377-5450!
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Successful Product Development During the Global Chip Shortage

July 23, 2021 | Blog
Almost everyone has heard about the parts shortage that is currently affecting the global supply chain for semiconductors. In the past, news of a microchip shortage wouldn’t make much of a splash on national news, but the current situation is unprecedented. The lead time on some parts is more than a year (and even longer in some cases). Distributors and contract manufacturers are scrambling to get customers the parts that they need, but sometimes they simply are not available and an alternative solution is the only path forward. At Indesign, LLC, we’ve adapted quickly to ensure that our clients’ product designs can move to full production despite the parts shortage. (more…)
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The Benefits of Electron to Indesign, LLC

May 26, 2021 | Blog
Although every client is unique at Indesign, LLC, a lot of our processes carry over from project to project. As a company of engineers, whenever we find ourselves doing the same thing more than once, we’re primed to search for how we can improve or automate that task. While, of course, the technical underpinnings for automation have existed nearly as long as computers themselves, we are always looking for ways and processes to do things better. This is where the Electron framework comes in. (more…)
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Indesign, LLC FAQ

April 23, 2021 | Blog
Are you possibly interested in our services but still have a lot of lingering questions? Check out our frequently asked questions below! If you have any additional questions or would like to schedule a consultation, please feel free to contact us at (317) 377-5450. (more…)
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Lessons Learned During 20 Years of Product Development (Part III)

March 25, 2021 | Blog
Creating and sustaining a healthy working culture and team cannot be over-emphasized. During my career, I’ve worked in both healthy and unhealthy environments with highly-functional and dysfunctional team members. Having a vibrant work setting makes all the difference to not only the success of the project but also the personal satisfaction of doing the work. Here are some of the elements that we at Indesign, LLC have implemented and that help create a vigorous place to work. (more…)
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Lessons Learned During 20 Years of Product Development

February 24, 2021 | Blog
There are numerous learnings that occur with years of experience and abundant project involvements. Last month, the lessons of effective communications and product definition were discussed. This month, the learnings from project planning and project execution are the focal points. (more…)
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Working at Indesign, LLC during the COVID-19 Pandemic

October 16, 2020 | Blog
When most members of the Indesign, LLC team started working from home in the middle of March, we were expecting it to be a relatively short term event. However, this did not turn out to be the case, as we are now entering our 7th month of working during COVID-19. Protecting the health of our Indesign team, their families, and our clients has been our primary goal during this period. (more…)
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Engineering Excellence with Indesign, LLC’s Core Values

September 25, 2020 | Blog
Sitting on the desk of most Indesigners is a squishy little tire. It may seem an odd shape for a stress ball, but it's more than just something to fidget with while deep in thought. It's there to act as a constant reminder of Indesign's core values, set out helpfully with the four letters in the word T.I.R.E. Below, we'll go through a brief outline of how each of those values supports Indesign's particular strengths through the product development process. (more…)
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Tips for Choosing an Engineering Design Services Company

May 20, 2020 | Blog
Companies oftentimes have a need to outsource product development. Either they don’t have enough engineers or they don’t have engineers with the necessary technical expertise on staff. At times you may need to turn to an engineering design services partner to assist with product development. Choosing that partner can be challenging, so we have compiled some tips that will hopefully make your search a little easier. (more…)
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Seven Keys to Successful Product Development

March 25, 2020 | Blog
Developing a new electronic product can be very challenging, especially when the product is very different from existing products or uses cutting edge technology. In order to succeed with new product development, there are some key considerations to keep in mind that will reduce the risk for the development process: 1. Development Team The single most important factor to a successful product development is having the correct people on the development team. Those folks should have knowledge and experience in the key technologies involved, as well as previous product development experience. They need to be very effective working together as a team, as well as teaming up with the client. 2. Project Planning and Management Every project needs to have a well-defined timeline of activities in order to ensure that the project schedule will be met and that project costs are maintained within budget. It should be clear for each member of the team which activities are their responsibility and when they need to be complete. As events occur during a project that affects the original project plan, the project team must be flexible to adjust tasks to maintain the overall schedule. In some cases, additional resources can be added to the project at critical times to overcome unexpected obstacles. 3. Product Requirements Before any product development proceeds very far, it is critical to create well-defined requirements for the product. Well defined requirements will ensure that all critical features of the product will be implemented. Failure to identify a critical product requirement in the early phase of product development can lead to rework and schedule delays later. Generally, the development team will need to elicit requirements from the customer, since they may not be explicitly stated. 4. Architecture The electrical, mechanical, and software architecture become the foundation for the product design, much like the foundation of a building supports the entire building. Choosing the major components for the architecture (e.g. microcontroller, software operating system, transducers, displays, etc.) will set the direction of future design activities. If a component has been selected that is not yet proven (e.g. bleeding edge technology), the entire product development can be at risk. For new technologies that are proven (e.g. leading edge technologies), it is important to enlist the support of the component vendor that provides that technology. 5. Prototype Testing As prototypes are designed and built, comprehensive testing of these prototypes is needed to verify the design performance and testing. The development engineers (electrical, mechanical, software) can do their own design verification and testing as a start. But, ultimately the product verification and validation should be performed by an independent, internal system test team. This team can be viewed as the first customer for the product. 6. Factory Focus It is important to have a good understanding of the factory’s processes and capabilities when creating a design for production. This will allow the PCB design and mechanical design to be adjusted to meet the factory’s capabilities and limitations. Without having a good knowledge of the factory that will manufacture the product, it may not be possible to optimize the production cost for the device. 7. Communications Although this is the last item on the list, this is the most important factor of all! Communication between all parties is critical to the success of the project. This is communication within the development team, with the client, with the factory, with vendors, and other key stakeholders. Regular project team meetings are essential to keep everyone aligned and to resolve any obstacles or roadblocks. If the client has engineering resources to support the product development, encouraging direct communication between the client’s resources and the development team’s engineering resources is critical. There are many other factors that can help ensure a successful product development, but the 7 key factors above seem to have the biggest impact. Contact Our Team Indesign, LLC is a multi-discipline engineering design firm that provides full turnkey electronic product development to allow clients to get their new product ideas into the market quickly. Indesign offers complete product development capabilities, starting with a product concept and finishing with a ready-to-manufacture design. Indesign has an ISO certified product development process and a proven track record for on-time, on-budget, high-quality product realization. To learn more about us and our services,</contact/">contact us at (317) 377-5450 today!
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